Experimental perfume, NuBe, launches with 80,000 personalised web films.

New Italian perfume house, Fluid Ounce, wanted a highly experimental and progressive launch for the first 3 scents in its NuBe range: Hydrogen, Helium, Lithium. Longform developed a periodic table of film elements. Each user could select their own elements and visually mix a personalised and surreal sent film.

NuBe, the luxury perfume, launches with interactive brand content. NuBe
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