A shocking solution to London’s
Experimental perfume, NuBe, launches with 80,000 personalised web films.
New Italian perfume house, Fluid Ounce, wanted a highly experimental and progressive launch for the first 3 scents in its NuBe range: Hydrogen, Helium, Lithium. Longform developed a periodic table of film elements. Each user could select their own elements and visually mix a personalised and surreal sent film.