Liverpool Women's Football Team & Daniel Sturridge, together thanks to Skype.
Collaborating with Skype and Liverpool FC, Longform has created a campaign of social media content to celebrate the new brand tie-up. The series launched with a 'guess the player' teaser competition and concluded with 2 and half minute film using the Liverpool university women's football team.
After filming in the freezing Liverpudlian, torrential rain, the Liverpool University women’s football team got a surprise locker room pep-talk to warm them up. Thanks to Skype group video calling, now on mobile, even their absent team mates got to join in the fun and practice their goal celebration moves.