Skype explores the modern families of China.
Microsoft SKYPE relaunches in China with its new local partner gateway: Skype.gmw.cn The relaunch film builds on the insight and the importance of families in China, and broadens the definition by looking at new social demographic groups evolving in its fast growing cities.
The film stars a number of Weibo 'social media stars', alongside ordinary Shanghai citizens. The launch film is further supported by a series of interviews with the Weibo bloggers featured.
Longform worked closely with the brand team to turn around, this strategy-script-to-screen, to in just over two months.